Is Youtube still relevant? – UCSD Guardian

I was there in my cozy loft in my childhood home; I received my first iPod touch in CM2 — too young, I know. I thought I had the world at my fingertips, and at that age, you have no idea what content was circulating on the Internet at that time.

The first YouTube video I watched was “How to be Ninja” by Ryan Higa. With the maturity level of a carrot, it was cutting edge comedy. And from there, I discovered the world of YouTubers and what it meant to have a social presence. I believe YouTube was an essential part of my life growing up – from how to apply winged eyeliner to Jenn Im’s vlogs, I was addicted. At that time, my only form of entertainment was playing “Bloxorz” on, so it was exciting to enter this new world of content.

With how quickly social media has evolved, I started to wonder. Is YouTube still relevant? Sure, I’ll pick up Lofi girl if I need to study or watch a few Mina Le videos here and there, but I find I never feel like jumping on YouTube again and watching individuals on- share on the internet. If you were like me, it was just a little escape to indulge in other people’s interests and hobbies, but I can’t remember the last time I had a YouTube hyperfix.

In 2019, I arguably made the best or worst decision of my life by downloading TikTok. During the peak of the pandemic, trying to learn the infamous “Renegade” dance like everyone else, I found my newest hyperfixation.

Eventually, over time, it gave me brain rot, and I tried – with emphasis on tried – to stay out of this app as much as possible. But sometimes, after working out for three hours straight, you just want a way to relax for a few minutes…or a few hours.

With the rise of new-age influencer lifestyles, I began to realize that this was the new YouTube. TikTok is a platform that people of all ages have on their phones and whose content is easily digestible. It’s easy to mindlessly scroll through your For You page and discover the latest trends. Similar to YouTube, there is a plethora of niche content that anyone can watch, but in a more compact and faster way to get your quick fix of entertainment for the day.

Now I’m not talking about how it serves as a platform for music videos, how-to videos, or daily Jubilee videos, I’m interested in how it has affected the lives of people who have dedicated years of posting weekly videos. With big YouTube names like Tyler Oakley and Jenna Marbles, their rise to fame was quick, but their fall was quicker. Sure, YouTubers have gotten older and realized that it’s basically just a phase of their lives, but sometimes I still see old school YouTubers trying to stay relevant on TikTok and I think their time is just simply pass. YouTubers have gathered large fanbases around them and with the infamous Vidcon, they don’t hold as much weight or excitement as they once did. I believe a lot of people are still nostalgic for that era, but pay no attention to the current content that’s coming out or have the wherewithal to over-exaggerate the creator’s digital footprint.

With my love-hate relationship with that damn clock app, I hate to admit that YouTube doesn’t provide the same fulfillment as TikTok. Youtube is always a great app if I want to learn how to make roasted garlic, but why would I when I can just search “roasted garlic” in the TikTok search bar and see someone making a video of 10 seconds on it?

The sad reality is that YouTube just doesn’t have the same effect as these new-age platforms. These Youtubers will, of course, always be dear to my heart, but it is somewhat refreshing to see new forms of entertainment being brought within our reach.

If you’ve gotten to this point in the article, I suggest you go ahead and turn on Miss Lofi’s daughter and keep studying for that commercial finale you have in two weeks. Thanks for reading!

Photo by Azamat E on Unsplash

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